Crew jeans, a brand best known for its casual, casual, sporty, and more sporty styles, announced it is changing its focus to men’s jeans in the coming years.
The company says it will make more denim available to men in its stores starting in 2019.
The news comes as the denim industry has been on a tear over the past few years.
“We’ve seen incredible growth over the last two years in the men’s wear category,” J. Crew CEO Jonathan Lobo told CNBC.
“And we’re seeing more and more of that coming from women, too.”
The new jeans will hit stores in 2019, though they won’t be limited to J.C. Penney, which already has a number of men’s styles on the market.
Lobo said he was excited to see the brand expand into men’s casual, while also adding a number more styles for women.
“We know that men’s brands, especially with their iconic silhouettes, will continue to thrive, and we think J.
Clothing has a great future,” Lobo added.
Some of the styles J. Club’s latest offerings, like the denim skirt and denim cut, look like they’ll be a hit.
Club doesn’t just sell men’s, and women’s, styles of jeans, Lobo also wants to expand into women’s styles.
According to Lobo, the company wants to be able to reach more women in the next year.
Women’s brands are not exactly known for their fashion sense, and J. Clubs new range of jeans will allow it to do that, he said.
Hudson has a solid track record of launching quality products, Lobos hopes that this new line of jeans won’t go unnoticed.
He also said the company is working on adding more men’s style and casual jeans to its existing line of brands.
This new line is a step forward for J. Hudson, which will be able offer a wider range of styles in the future.
It looks like J. D. Cole is looking to be a bigger player in the industry in the short term.
Cole has also been expanding into the men`s clothing industry with the Cole Brand, which recently launched a line of women’s clothing, which has been gaining traction on the marketplace.
In a statement to CNBC, J. Cole said it is proud to be an active member of the J. & M. industry.
Cole has always been committed to creating and manufacturing the best men’s clothing for our customers,” J Cole said.
“We are excited to be working with J.D. Cole to further our commitment to create new styles of men`wear and provide a better experience for our men.”
D Cole also announced a brand new line called J.E. Cole, which is made from premium denim.
The new line will be available in both men’s and women`s styles, and it will include more styles than the Cole brand.
For more on this story, watch CNBC’s video below: