The iconic women’s brand Zara is struggling to survive after a major overhaul that saw its flagship brand ZARA drop to just two sizes under its former size range.
In a statement, the company said it would reduce its range and its brands to two sizes.
“We’re seeing a drop in sales, with a significant percentage of our stores now sold out,” said Zara’s director of consumer affairs, Anne Stokker.
“We’re currently working with our team to reduce our size range, while we continue to work with Zara to ensure our stores are available for our customers at all times.”
The company has been battling for more than a decade to make a comeback, with the likes of JCPenney and Zara having a big influence on the fashion and lifestyle industry.
The brand was launched in 1989 by British fashion designer Charlotte Brontë.
Zara’s UK and international stores are still stocked with its iconic zipped jeans, but they are now available at sizes smaller than the ZARA size range of 50 to 52.
The brand also has a range of accessories that are available at smaller sizes.
Zara has now dropped the size of its flagship range and is looking to scale back its line.
“Zara is a brand that has always been able to innovate and create innovative products, and we are excited to be able to focus on our core mission to help women and girls realise their full potential,” said Stokkar.
Stokker said the brand’s sales have continued to decline in recent years, and she said she hoped the brands would soon be able do the same.””
In terms of our strategy, we are going to continue to focus and innovate to create more affordable products that will appeal to all women and all girls, and for us to make sure that we are delivering on our commitment to deliver value for women.”
Stokker said the brand’s sales have continued to decline in recent years, and she said she hoped the brands would soon be able do the same.
“In 2017 we had one of the best years for women in the industry, and I’m sure it’s not just the girls that are experiencing a loss of confidence,” she said.
“They are also looking for a new way of living, and as a result, we know that they are starting to look for a brand to help them do that.”
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